Aaron Davidson

Currently leading UI/UX development within two cross-functional teams across multiple workstreams within the Ford/Lincoln automotive account to communicate key concepts and illuminate meaningful experiences that we bring to our customers.

Leverage data and design to optimize customer journey experiences within the FordPass mobile application ranging from Onboarding, Drive and Ride, Service and Maintenance to Rewards and Partner Services.

Create mobile-first web pages that communicate the potential value of SYNC to Ford owners, drive preference by telling a human-centric story, and differentiate each version from the possibilities they create by utilizing UI/UX design, enticing copy,
and arresting imagery.

Work closely with the eCommerce team to create pixel-perfect high-fidelity desktop and mobile compositions from provided wireframes, components and business requirements, within complete alignment of the brand’s digital design system.

Leading the effort to establish the organizational vision, build a strategic roadmap and promote the core values that serve as the foundation for our holistic approach to developing innovative solutions to transform business enterprises.

Collaborate with leadership team in order to define, design, and deliver high-quality products and enhancements that are sustainable and optimized to meet the unique needs and demands of our clients.

Initiate and cultivate relationships with top-tier technology and business partners, which allow us to efficiency scale and extend our level of service offerings across a multitude of practice areas.

Track and monitor key performance indicators, and engage with business and operation teams to establish quarterly and annual goals and objectives for products and features.

Advance new ideas, tools, technologies, and methodologies that can improve productivity, optimize workflow, enhance our SDLC, and elevate the UX we deliver.

Led all aspects of the customer experience journey from the initial customer touchpoint through acquisition flow and customer relationship management and retention.

Executed brand standardization through a well-documented design system that established hierarchy and consistency across all common UI components, enhancing the UX that we delivered to our customers and strengthening brand recognition, reputation, and engagement.

Regularly researched and strategized ways to displace competitors by resolving current industry pain points and anticipating customer needs with innovative, intelligent solutions that firmly embrace user-centered principles as a foundation.

Led the effort to build a ground-breaking e-commerce product portal that is projected to disrupt and redefine the pharmaceutical distribution landscape. Among a multitude of associated tasks, I have independently gathered requirements, conducted interviews, authored documentation, and developed the UI/UX guidelines that were implemented into the final product development.

Independently led and executed the research, design, development, testing, and deployment of the company website.
The website rebuild reenergized the brand, optimized user engagement, and led to an increase in page traffic of over 400% to date.

Established and promoted design guidelines and best practices, supported business and service teams with immersive user research, created UX design documentation to effectively communicate interaction concepts, and presented key milestone deliverables to executive stakeholders.