Aaron Davidson

Direct 340B is an enterprise e-commerce website that serves both pharmaceutical manufacturers and specified hospitals and clinics to ensure that dispensing entities can easily purchase and provide the prescription drugs that their uninsured and indigent patients need.

The website provides value with cost-effective, efficient replenishment while ensuring compliance with state and federal regulations.

Direct 340B derives its name from the 340B Drug Pricing Program, a US federal government program created in 1992 that requires drug manufacturers to provide outpatient drugs to eligible health care organizations and government funded facilities at significantly reduced prices.

The health care organizations, hospitals and clinics that participate in the 340B program typically serve larger proportions of low income and vulnerable people (such as children and those with chronic conditions such as HIV/AIDS and cancer).

The 340B Drug Pricing Program allows covered entities to purchase the drugs from the manufacturer at a steep discount, then charge insurers and Medicare/Medicaid more than they paid for the drug (sometimes up to 50% more) and keep the difference.

The intent of the 340B Drug Pricing Program is to help covered entities use the revenue to provide low income and vulnerable patients more comprehensive services, such as trauma care, labor and delivery, immunizations, and treatment for chronic conditions.

In this capacity, I leveraged insights from stakeholder interviews, strategy sessions with industry leaders, and ideation sessions with solution architects and data engineers to build a scalable product that would (1) best serve user needs, (2) align with prioritized business objectives, and (3) adhere to a complex array of regulatory requirements.